Two-thirds (65 per cent) of families not going away cite cost as a core reason, according to Moneysupermarket.com. A further 31 per cent said taking a holiday with their family is too much hassle, and a quarter (25 per cent) can’t get enough time off work.

The price comparison website polled 2,000 UK adults with children aged five to 16 to find out about their summer holiday plans.

The research also revealed the continued popularity of the staycation, with 39 per cent of families taking a holiday opting to travel within the UK.

When asked why, 45 per cent of parents said it was simply too expensive to go abroad, 35 per cent said they preferred a cheaper UK holiday, a quarter (24 per cent) said they’d always gone on UK-based holidays, and 20 per cent said travelling with children on aeroplanes was too difficult.

Rachel Wait, consumer affairs spokesperson at MoneySuperMarket, said: “Our research highlights that many families are feeling pressured financially over the summer, with cost cited as the top reason for both those that have opted to stay in the UK and families not going on holiday at all.”