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Fury as ASOS brings in minimum £10 spend for premier customers

Paloma Kubiak
Written By:
Paloma Kubiak

ASOS premier customers are raging after the fashion retailer announced it will bring in a minimum £10 spend for orders.

In emails sent to premier customers, it said thanks to their “faves” but wanted to give them a heads up about an upcoming change to the membership.

Premier delivery customers currently pay £9.95 for free and unlimited delivery for a whole year, including next day, nominated day or standard delivery.

However, from Tuesday 31 May, premier delivery will now require a minimum £10 spend per order (post-discount) to get free next day or nominated day delivery.

Orders below the £10 threshold will still qualify for free standard delivery, ASOS confirms.


Shoppers have taken to social media to vent their anger about the change.

One on twitter wrote: “What is the point of me paying for ASOS premier delivery if I’ve now got to spend £10 to get free next day delivery?”

Another posted: “Are ASOS pulling my leg with the new premier delivery rules or what? What’s the point in paying for next day delivery for the year if you’re not gona get it unless you spend over £10? Ridiculous.”

One fan also stated: “How can you change what the ASOS premier offering is when it’s already been paid for by the customers for the coming year? Why are we suddenly not getting what we signed up for? This is awful frankly.”

And another posted: “Won’t be renewing premier delivery when it expires. Out of the last five orders, four have arrived late. The cut off time has been reduced. And now a spending limit? No thank you ASOS.”

Jonathan Whittle, senior manager at consumer action lawyers, Your Lawyers, said it will depend on the T&Cs as to whether ASOS can bring in a new minimum spend, adding that it’s quite common for companies to change price terms periodically.

“Usually it is increases as people commonly see with subscription services, and they usually cover this in their T&Cs. If the T&Cs also cover changes to qualification of orders then a similar principle can apply,” he said.

Next day delivery costs £5.95 so ASOS states it takes just two orders for the premier delivery pass to pay for itself. Standard delivery costs £4 or is free for orders over £35.

As part of the change, the email offered premier customers a 20% off discount code which many have also criticised.

One shopper said: “ASOS changing her next day premier delivery for the worse and then throwing in a 20% discount code to try and stay sweet. Not working”.

‘Limited impact for majority’

An ASOS spokesperson, said: “We want to provide our customers with an outstanding retail experience and know that a key part of this is ensuring we offer them a competitive premier delivery service.

“As part of changes to premier delivery, we’re introducing a £10 minimum spend threshold for next-day delivery on our UK premier delivery service, which will come into effect from 31 May 2022. This will have a limited impact for a significant majority of premier customers. All customers will still receive free standard delivery, with no minimum spend.”

They added that if premier delivery customers have any questions on these changes, they can contact its customer care team.