You are here: Home - Household Bills - News -

Gambling firms to pause advertising during lockdown

0
Written by:
27/04/2020
The UK’s largest betting and gaming operators have announced they will voluntarily remove TV and radio advertising during the coronavirus lockdown.

Members of The Betting and Gaming Council (BGC) which represents 90% of the industry, said the adverts will be removed as part of their commitment for safer gambling, and in spite of a 60% drop in revenue.

It said existing TV and radio advertising slots will be replaced with safer gambling messages, donated to charities or removed from broadcast where contracts allow.

The change will be implemented as soon as possible but no later than Thursday 7 May where it will remain in force for six weeks, and at a minimum until 5 June. It will only be reviewed when lockdown restrictions are relaxed.

BGC members currently account for around 50% of all gambling advertising on TV and radio and it hopes that the remaining major operators such as the National Lottery, society lotteries and bingo operators will follow suit.

Chief executive of the BGC, Michael Dugher, said: “From day one of this crisis we have sought to protect customers potentially at risk, including announcing stepping up safer gambling measures as part of our 10 pledges from the best betting apps for Covid-19 in March. The latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.

“We have been working closely with our member companies since the crisis began to monitor the impact of betting and gaming. There hasn’t been an explosion in people betting online as some had predicted – in fact, the opposite is true with total revenue down 60%. Overall gambling levels have also fallen significantly as a result of betting shops and casinos closing and the suspension of live sport. While advertising levels on sports and casinos are also down, we recognise that removing product advertising will act as a further safeguard during Covid-19.

“We are determined to do everything we can to protect customers potentially at risk during this lockdown period and beyond – and we are determined to drive the high standards that the public expect from us. I hope others follow our lead.”

Last month in a covid-19 trading update and outlook for the year ahead, 888 said it will need to monitor and prevent gambling-related harm as people spend more time at home due to the coronavirus pandemic. It added that stress from coronavirus lockdown ‘could lead to problem gambling’.

And just a couple of weeks ago, gamblers in the UK were banned from using credit cards in a bid to protect hundreds of thousands of people from gambling money they don’t have.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Flight cancelled or delayed? Your rights explained

With no sign of the problems in UK aviation easing over the peak summer period, many will worry whether holida...

Rail strikes: Your travel and refund rights

Thousands of railway workers will strike across three days this week, grinding much of the transport system to...

How your monthly bills could rise as the base rate reaches 1.25%

The Bank of England has raised the base rate to 1.25% as predicted – the fifth consecutive rise in just six ...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Five tips for surviving a bear market mauling

The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...

Money Tips of the Week