You are here: Home - Household Bills - News -

How to rent a dress from M&S

0
Written by: Emma Lunn
16/11/2021
M&S has launched a clothing rental service in partnership with rental website Hirestreet.

Launching ahead of the busy Christmas party season, M&S’s first rental edit is made up of more than 40 womenswear pieces from its Autograph range and the latest dresses from its M&S X Ghost collaboration.

The items all have a selling price of between £69 and £299 with M&S and will be available to rent on Hirestreet from just £13 for four days.

Hirestreet is operated by the Zoa Group, which M&S has invested in through its Founders Factory Joint Venture accelerator programme. First launched in 2018, the programme is designed to identify and accelerate emerging businesses and provide M&S with valuable insight into industry change and trends.

M&S says that with the clothing rental market set to grow exponentially in the next decade, the new partnership allows M&S to conduct its first ‘test and learn’ trial in this important growth market.

Katie Bickerstaffe, M&S chief operating officer, said: “Clothing rental is a growing market and working with Hirestreet through our Founders Factory joint venture gives us a huge opportunity to learn from the leading start-up in this space, operate in an agile way and better understand what our customers want from rental services.

“As we grow M&S clothing, we want to be more relevant more often and we know customers are increasingly interested in the circular fashion economy. Our partnership with Hirestreet means we are putting M&S clothing in front of new customers and our first rental edit doesn’t just showcase the style we have on offer, it also highlights the value and quality of clothing that is made to last.”

M&S says that customers’ growing sustainability concerns are a key factor in the clothes rental market’s growth. Its M&S Family Matters Index Report found that more than a third of consumers now consider the climate crisis when purchasing clothes.

Isabella West, founder and CEO at Zoa Rental and Hirestreet, said: “At Zoa we’re on a mission to transform the future of fashion. M&S is one of the largest clothing retailers in the UK with a reputation for quality and well-made clothes – their move into rental is a hugely positive step forwards for the fashion industry.

“True sustainability does not exist without accessibility. Rental fashion is more than just providing temporary access to designer items, it’s about giving consumers alternatives to traditional consumption and making the best use of the resources we have. I’m delighted to have M&S and Founders Factory on board as we power the sharing economy of the future.”

 

Related Posts

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Unfamiliar banks woo savers with top rates…is your money safe?

If you’ve been keeping an eye on the savings best buy tables, you’ll have noticed some unfamiliar names lu...

What the base rate rise means for you

The Bank of England has raised the base rate by 0.25% to 0.5% – following on from the increase from 0.1% to ...

How to get help with your energy bills

The rise in the energy price cap from April will mean millions of households will pay hundreds of pounds a yea...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week