Families who purchase a selected Asda Money product, including Asda Travel Money, will receive a free six-month Kids Pass. The pass unlocks hundreds of discounts on activities across the UK, including deals on cinema trips, theme parks, and dining out.
Research from PayPlan shows that parents spend up to £3,045 each year to entertain their children during school holidays.
But many parents are struggling to afford activities for their children. A 2023 Campaign for Learning study found that nearly half (45%) of parents stated they couldn’t afford trips and outings outside of school, with the figure rising to 57% in working-class communities.
According to recent research by American Express, nearly 38% of parents spend money on entertainment and activities specifically to bond with their children. Eating out is one of the most popular activities, with just under half (47%) of parents saying they take their children out for meals to spend quality time with them.
Lynsey Knight, head of marketing for Asda Money and Asda Mobile, said: “Asda is focused on helping hard-working families save money. When it comes to family time, we believe it shouldn’t cost a fortune. This partnership with Kids Pass is all about helping families make the most of their time together – whether it’s in the UK or abroad this half term – without breaking the bank.
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“We want families to spend quality time together; by partnering with Kids Pass, it opens up hundreds of exciting days out this half term. Whether it’s a fun cinema trip or a weekend adventure to the zoo, the Kids Pass has something to keep every family entertained and help their money go further.”
How to get your free Kids Pass
- Sign up for Asda Rewards
- Purchase a selected Asda Money product, such as Asda Travel Money (minimum £100 in store or £350 for home delivery) or travel insurance (direct from Asda, not via a price comparison site)
- Complete the consent form to receive your six-month Kids Pass
