Morrisons cuts the price of 500 items
The supermarket said it is launching “one of its biggest price cuts in recent years” as it slashes prices by an average of 13% on hundreds of products.
These include cupboard essentials, as well as fridge and frozen goods, with 6% of Morrisons’ total volume sales being part of the price cuts.
Further, it has also cut the price of a quarter of its 235 ‘entry level’ products, which include Morrisons Savers, Morrisons Wonky and Morrisons Essentials in homeware and health and beauty.
The top four supermarket has also added 180 products to multi-buy promotions, such as ‘buy two for £1.80’ on cereals, ‘buy two for £3’ on breaded chicken, and ‘buy two for £5’ on ready meals.
David Potts, chief executive, Morrisons said: “We know that our customers are under real financial pressure at the moment and we want to play our part in helping them when it comes to the cost of grocery shopping.
“These price cuts will have a noticeable and long-term impact on our customers’ budgets and demonstrate our commitment to offering them the best possible value.”
Key lines in the price cuts are eggs, beans, rice, coffee, cereal and nappies, and include:
Morrisons Paracetamol 500mg Caplets 16pk – was 65p, now 29p
Weetabix Biscuits 24pk – was £3, now £2.75
Morrisons Plain Flour 1.5kg – was 65p, now 45p
Morrisons British Chicken Wings 1kg – was £2.80, now £1.75
Morrisons Mixed Weight 30 eggs – was £3.40, now £2.99
Nutmeg Nappies Size 2 33pk – was £1.40, now £1.29
Morrisons Savers Toilet Rolls 6pk – was £1.25, now 97p
Morrisons Garden Peas 290g – was 49p, now 40p.