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One in five Brits hoping to avoid high street shopping this Christmas

Victoria Hartley
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Victoria Hartley

Shopping exclusively online has gained popularity among the 35 to 44 year age group with over 20 per cent opting to buy gifts from the comfort of their homes.

Just 11 per cent of the 2,000 people surveyed plan to do all their shopping on the high street.

Research from GoCompareMoney showed despite shops being open as normal and lockdown restrictions lifted this Christmas, only the 65+ age group is the most likely to venture to towns and cities to buy all their gifts for loved ones.

More than half of the respondents will be doing a mixture of physical and online shopping, while five per cent are keen to buy from independent shops where possible.

Online influencers may not be as persuasive as key brands like to think as only one per cent of respondents said they would purchase a gift directly from the likes of Facebook, Twitter, Tik Tok or Instagram.

Between the 5 and 9 November, nearly half of those questioned had made a start on their shopping, a quarter had yet to begin, with 12 per cent not planning to start until December. Distressingly for some, a very organised nine per cent had already finished.

Richard Jones from GoCompare Money said: “After our reliance on shopping online during the pandemic, it’s perhaps not surprising that people are continuing those habits for Christmas spending. Not only can you shop online in your festive pyjamas in the comfort of your own home, but there are usually very good deals to be had on retail websites.”

He said targeting great deals online is always a good moneysaving tip.

“For example, if you leave things in your online basket for a while, and fail to check out, some retailers will try and coax you into spending with emails advertising better prices or discount codes you can use online. At GoCompare we always encourage customers to shop around and this is much easier online than physically going to the shops because all the information you need is at your fingertips.”