You are here: Home - Household Bills - News -

Ovo slammed for telling customers to do star jumps to keep warm

0
Written by: Emma Lunn
11/01/2022
The energy provider has been criticised for emailing customers patronising advice about how to reduce energy bills as energy prices soar.

Ovo’s advice included hugging a pet, doing star jumps, avoiding alcohol, wearing extra layers, drinking water and eating “hearty bowls of porridge”.

The email included a link to a blog post listing 10 ways to “keep warm this winter”. Other ideas included hula hoop competitions and cleaning the house. It also suggested customers avoid eating chilli because it might make you sweat.

The email was sent out to customers of SSE, which Ovo acquired in 2020, making it the UK’s third biggest energy supplier. The blog post has now been removed. 

As criticism of the advice gathered pace on social media and in the press, Ovo apologised for the email and admitted it was “poorly judged and unhelpful”.

Labour MP Darren Jones, chair of the Commons business select committee, called the advice “insensitive”.

He later Tweeted: “I’m glad they apologised. I’m not sure who signed off a marketing campaign telling people to wear a jumper and eat porridge instead of turning on the heating if you can’t afford it.”

The energy-saving advice from Ovo came the day after the Labour party laid down plans to cut household energy bills

Industry experts have warned that energy bills could go up by hundreds of pounds each year.Trade body Energy UK has predicted that gas and electricity bills could rise by a further 50% by spring this year, while fuel poverty charity National Energy Action (NEAh) has warned that gas bills could double

The warnings pile pressure on the government to introduce new measures to help households with the cost of energy. Wholesale gas prices have continued to climb throughout the past year, leading to soaring energy bills.

The new energy price cap, which will take effect from 1 April, is due to be announced in early February.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Seven ways to get help with energy bills this winter

We knew today’s announcement was going to be painful, but it’s still a shock to the system. When this kick...

Flight cancelled or delayed? Your rights explained

With no sign of the problems in UK aviation easing over the peak summer period, many will worry whether holida...

Rail strikes: Your travel and refund rights

Thousands of railway workers will strike across three days this week, grinding much of the transport system to...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Five tips for surviving a bear market mauling

The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...

Money Tips of the Week

Privacy Preference Center

Necessary

Advertising

Analytics

Other