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Pret a Manger to launch coffee subscription

Paloma Kubiak
Written By:
Paloma Kubiak
Posted:
Updated:
04/09/2020

Coffee chain Pret will launch a monthly coffee subscription service next week in a bid to win back customers after suffering significant losses amid the coronavirus pandemic.

The ‘YourPret Barista’ service will launch on Tuesday 8 September and will be free for the first month of the subscription, followed by a £20 per month afterwards.

As part of the subscription, customers can order one drink every 30 minutes (one per transaction), up to a maximum of five per day.

It includes all drinks prepared by a barista, including coffee, tea, hot chocolate, iced drinks, as well as milk alternatives, syrups and extra coffee shots.

However, the subscription won’t be available at the South Mimms Services (Welcome Break) and the drinks can’t be redeemed in reusable cups due to the ongoing Covid-19 pandemic.

Some analysts have said the scheme could save customers £400 a year, based on buying one hot drink per day.

How will the Pret coffee subscription service work?

It’s available to those aged 18+. Once you’ve signed up to the scheme via your Pret account, you’ll receive an email confirming payment has been successful. Soon after you’ll receive an email containing a QR code and this signals the start of your subscription.

Customers can add the QR code to Apple Wallets or Google Pay to redeem in shops or you can present the email with the QR code in-store.

The subscription can be cancelled at any time, and unless cancelled, it will be automatically renewed each month.

In July, the coffee chain announced plans to close 30 of its 410 UK outlets before the end of the year after suffering “significant operating losses”. At least 1,000 jobs are at risk.