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Rising costs see millions of Brits scale back Mother’s Day plans

Rebecca Goodman
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Rebecca Goodman

Over a third (41%) of those celebrating Mother’s Day this Sunday have said their plans have been impacted by the cost-of-living crisis, a new report suggests.

But just under 70% still plan to celebrate the day, a fall from the 78% who did something last year.

One in five who said they were opting out of the day this year, have done so because they can’t afford it.

The cost-of-living crisis has put financial pressure on many people in the last year, meaning they will spend less on occasions like Mother’s Day and other celebrations.

Yet the average amount spent on mothers on Mother’s Day still remains high, at £59 this year, the survey by TopCashback claims. That is a fall from £70 per person last year and includes things like food, gifts and flowers.

Flowers and cards are the most popular presents on Mother’s Day

The majority of the 2,500 people (64%) asked by the cashback website said they would be staying in this year and a quarter of those said it was because of rising costs.

Just over a third (36%) said they planned on taking their mothers out for the day and, of those, 53% said they would go out for a meal, with afternoon tea being the most popular choice picked by 17%.

Despite the increase in costs over the last year, the percentage of people who celebrate Mother’s Day and plan to give a gift was 85% this year and in 2022.

The majority of those giving gifts, 56%, said they had a £50 budget while a third said their budget was £30.

Flowers remained the most popular choice, chosen by 64% of those asked, followed by cards by 50%, handmade gifts, picked by 8%, and baked goods, chosen by 14%.

If you’re looking for ways to cut back on Mother’s Day spending, it’s worth remembering that the day is meant to be about being thankful for everything mothers do. It’s not a day designed just for spending money, especially if you’re not in a position to do this.

There are also many ways to celebrate it without spending money. Gifts such as a lie-in, breakfast in bed, or even just a cup of tea, don’t cost anything and will be appreciated.

There are also lots of free, or discounted, gifts and days out available which are a good option if you’re on a budget.

Adam Bullock, UK director at TopCashback, said: “Mother’s Day is a great way to give back and show appreciation to mums or maternal figures in our lives.

“With the cost of living making it harder to spare cash on non-essential spending, Brits could find it helpful to look online for offers, sales and cashback opportunities when looking for a way to thank their mothers, with retailers offering plenty of great budget-friendly gift options this time of the year.”