You are here: Home - Household Bills - News -

Ryanair rapped over ‘misleading’ Covid ads

Written by:
Ryanair has been banned from using two TV ads which encouraged holidaymakers to ‘jab and go’ after the Advertising Standards Authority (ASA) found that they were misleading.

The ASA received 2,370 complaints about the advertising campaign, which included images of medical vials and a voiceover stating that “Covid vaccines are coming” with the possibility of being able to “jab and go” overseas this year.

The complaints body investigated three issues raised against the campaign; that the ads suggested the majority of the adult population would be vaccinated by the summer, that they trivialised the impact of the pandemic and restrictions, and that the ads were irresponsible.

It upheld two of the claims, but argued that Ryanair had not trivialised the pandemic itself.

Ryanair defended the campaign, arguing that “viewers would understand the ads envisaged a hypothetical Easter or summer holiday” and that they were “uplifting” as they encouraged people to think of a brighter future.

The ASA did not agree however, ruling that the specific references to Easter and summer holidays “directly linked the rollout of the vaccine to the implication that many people who wished to go on holiday during those periods would be able to do so as a direct result of being vaccinated”.

It also found that the ads could encourage people to behave irresponsibly once vaccinated “which in the short term could expose them to the risk of serious illness, and in the longer term might result in them spreading the virus”. 

The ads cannot be broadcast again in their current form, while Ryanair has been warned to ensure its ads do not mislead people about the impact of vaccines on their ability to travel this year, nor encourage irresponsible behaviour.

However, Ryanair has hit back against the ruling. A spokesperson said: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Big flu jab price hikes this winter: Where’s cheapest if you can’t get a free vaccine?

Pharmacies, supermarkets and health retailers are starting to offer flu jabs ahead of the winter season, but t...

Is now the time to fix your energy deal?

Fixed energy tariffs all but disappeared during the energy crisis. But now they are back with an increasing nu...

Everything you need to know about the pension triple lock

Retirees are braced to receive another bumper state pension pay rise next year due to the triple lock mechanis...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

The best student bank accounts in 2023: Cash offers, tastecards and 0% overdrafts

A number of banks are luring in new student customers with cold hard cash this year – while others are compe...

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Money Tips of the Week