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Sainsbury’s launches £2 fruit and veg boxes

Rebecca Goodman
Written By:
Rebecca Goodman
Posted:
Updated:
21/02/2023

Sainsbury’s has launched £2 ‘Taste Me, Don’t Waste Me’ boxes filled with surplus fruit and vegetables at over 200 stores.

The boxes will be available this week in the shop’s fresh product aisles following a trial in January.

The aim of the boxes is to help customers to access healthy food at an affordable price and it is also part of the supermarket’s goal to halve its food waste by 2030.

Several supermarkets have launched similar schemes to help shoppers with soaring inflation and spiralling food prices. Grocery bills have risen £800 in the last year and many people are now eating less while others are eating out-of-date food as they struggling with higher costs. 

Morrisons this week said it has cut the price of more than 60 items by almost 20% to help customers amid the cost-of-living crisis and Aldi recently launched £3.50 ‘Magic Bags’ which are worth £10 through the Too Good To Go app.

To help customers with rising prices, Sainsbury’s said it has committed to invest £550 million by March 2023 to ensure the most popular items it sells remain affordable. It also runs the Aldi Price Match, with 300 products, which keeps the price of some items at the same price as the discount supermarket.  

It also began removing best before dates from over 100 products last year including pears, onions, tomatoes and citrus fruits. More than 130 products will have these labels removed this year.  

Sainsbury’s is also currently offering £2 top-up coupons as part of the Government-funded NHS Healthy Start scheme for low-income families.  

‘Everyone deserves to eat well at an affordable price’

Richard Crampton, director of fresh food, at Sainsbury’s said, “At Sainsbury’s, we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.

“It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country. 

“We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste.”