Tesco freezes prices on 1,000 items as Aldi threat grows
The supermarket has ‘locked in’ more than a thousand product prices in a bid to take on the discount rival.
Tesco said it will freeze the price of more than a thousand everyday products until 2024 as part of its plan “to deliver great value for customers” during the cost-of-living squeeze.
The move came as Aldi announced a record increase in sales and claimed that “a new generation of savvy shoppers have turned their back on traditional, full price supermarkets”. Tesco has also recently price-matched Aldi on about 600 staple products.
Jason Tarry, Tesco UK CEO, said the latest round of ‘Low Everyday Prices’ would help customers manage their household budgets as they go into the Christmas period.
He said: “We know that this has been a year of budgeting carefully for shoppers, with customers wanting to make sure they are getting great value on their shop. By locking more than 1,000 prices, our customers know exactly how much they will pay for those items today, at Halloween, at Christmas, and into 2024.
“Food inflation is still with us, but by cutting prices wherever we can, and by locking others to give customers certainty in their budgets, we are able to provide great value to our shoppers. When you combine that with the more than 8,000 Clubcard Prices deals each week, there are thousands of reasons to shop at Tesco.”
Which Tesco products are price-locked?
The following products are examples of those with locked-in prices:
- Typhoo 100 one cup teabags – £1
- Aquafresh Freshmint Toothpaste 75ml – 80p
- Jacobs’ Cream Crackers 300g – £1.70
- Easy Seriously Thick Bleach – 55p
- Fairy Original washing up liquid 645ml – £2
- Kellogg’s Bran Flakes 750g – £3
- Daddies Brown Sauce 400g – £1.30
- Birds Eye Four breaded cod cakes – £1.40
- Cadbury Timeout biscuits x6 – £1.30
- Heinz Cream of Tomato Soup 300g – £1