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Tesco launches Aldi price match

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Written by:
05/03/2020
Tesco has launched a new guarantee to match Aldi prices on hundreds of branded and own-branded products.

The campaign means shoppers will pay Aldi prices at Tesco stores, while being able to claim clubcard points on their shops.

The supermarket giant said the price match will apply to hundreds of products that are “important to customers” including cupboard staples, fruit and vegetables, as well meats.

Customers will find an Aldi Price Match bubble sticker with a white tick on shelves while products in the initiative will also be clearly displayed online.

Tesco confirmed the price match applies at larger stores as well as smaller local stores (excludes express stores).

It will check the prices of products at Aldi stores twice a week and products included may vary over time. The price match will be applied to both Tesco branded and other branded goods, though it excludes the Tesco Finest range.

Examples include:

  • Tesco lean beef steak mince 5%, £1.99
  • Warburtons toastie sliced white bread, £1.05
  • Tesco Greek style yogurt, 69p
  • Tesco ready to eat large avocados, 95p
  • Stockwell & Co baked beans in tomato sauce, 22p
  • Tesco pre-packed broccoli, 57p
  • Suntrail Farms soft citrus pack, 75p.

Alessandra Bellini, Tesco chief customer officer, said: “Our customers tell us they want the most competitive prices on the things they buy regularly. This campaign will help time-poor and budget savvy customers get Tesco products at Aldi prices on products that matter to them.”

The Aldi price match excludes ROI and NI.

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