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Tesco to scrap unhealthy food multibuy offers
Tesco said it will continue with its plans to remove multibuy offers on unhealthy food products despite the government’s delay on the policy.
The supermarket giant said it is committed to help customers eat more healthily while offering affordable and sustainable food.
While the government has delayed restrictions on multibuy deals on foods high in fat, salt or sugar (HFSS) by a year, Tesco will continue with its plans to remove “volume-led promotions” from this October.
As such it means customers will no longer need to buy more of these HFSS products than they need to pay a better price
It said this is in response to customer feedback with 86% saying they want to eat more healthily, as well as achieving its own goal to boost sales of healthy products to 65% as a proportion of total sales by 2025.
Tesco added that its combination of Aldi price match, low everyday prices and Clubcard prices will ensure customers get value on their weekly shop.
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Tesco UK & ROI CEO, Jason Tarry, said: “Our mission is to make Tesco the easiest place to shop for a healthy, more sustainable basket – while keeping the cost of the weekly shop in check. It’s vital that we keep making the right calls on behalf of customers and communities.
“Customers are telling us they want to eat a more healthy, sustainable diet, but without having to stretch the weekly shopping budget. We agree and, thanks to our laser-focus on great value, customers won’t need to make that compromise at Tesco.”
Tesco chief customer officer, Alessandra Bellini, said: “At Tesco, we passionately believe that healthier food should be more accessible to everyone, no matter your budget – and today’s announcement is a key step towards that. With more than eight in ten people reporting a rise in their cost of living, value is the number one factor that drives choice in our stores. We will always make sure our products are competitively priced. But we can’t stop there. Obesity levels are rising among adults and children and the health of our nation must also be at the top of our agenda.”
The full list of products affected by these changes will be confirmed nearer the time.