The partnership allows the insurer to sell its products on the bank’s app via Starling Marketplace. Starling already offers deals and products from business partners including online mortgage broker Habito, investment firm Wealthify, and pension company Pension Bee.

Starling’s in-app Marketplace uses API technology to let customers share data with third parties. Open Banking reforms means consumers can allow businesses, other than their bank, to access their financial data.

Starling customers who choose to select home insurance through Starling Marketplace will be directed to Churchill’s quote and buy page after opting in to have some of their details pre-filled. If a customer chooses to convert their quote to a policy, details of the start and end date will be stored within their Starling account.

Rob Fleet, director of partnerships at Direct Line Group, said: “We are delighted to be working with Starling Bank. We recognise that the platform economy provides significant opportunities to streamline the insurance experience.

“Starling Bank are at the forefront of this movement and this partnership enables us to innovate as we continue to make insurance easier and better value for customers by providing seamless access to our insurance services through transactional APIs.”

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Anne Boden, CEO at Starling Bank, said: “Churchill is a well-known and trusted brand and we are both committed to using technology to financially empower our customers. Partnering with Churchill means Starling customers will save valuable time and effort on their house insurance.”

Shop around

Although buying home insurance through Starling’s app might be convenience, customers should remember to compare quotes in order to get the best deal.

As well as comparing premiums, customers should also double-check exactly what is covered, the excess payable, and any exclusions that may mean a claim isn’t eligible to be paid.