AXA Wealth launches ‘select’ list of 100 funds
The researched fund range will feature selected active and passive funds from a wide range of external fund managers chosen by Architas, AXA Wealth’s multi-manager arm.
Due to go live on 24 September, it will include a range of hand-picked funds, chosen on merit, representing what AXA Wealth believes are some of the industry’s “best kept investment secrets”.
At the same time AXA Wealth will offer two other approaches; access to a range of active, passive and blended risk-rated multi-manager funds from Architas, plus access to a range of discretionary fund managers, and a wider fund list to provide access to investments through an open architecture service.
A spokesperson said: “We know that investing can be complicated, with more information, more products and more choice than ever before and we all need a little help sometimes.
“It’s our job to help our adviser partners cut through the noise and make investing as simple and straightforward as we can. That’s why we will be launching a range of exciting and stand-out investment options.”
The new investment options will be available across AXA Wealth including the Elevate platform, Retirement Wealth Account, Family Suntrust, Investment Bond, and AXA Wealth international.
The move will see AXA Wealth go head to head with Hargreaves Lansdown’s Wealth 150, arguably the most well known of select fund lists, and Fidelity’s Select List of 140 funds.