The peer-to-peer platform, Money&co, will connect investors “looking for a better rate of interest on their cash with businesses seeking finance”.

Horlick, dubbed the ‘City Superwoman’, has 30 years of experience as an investor and business manager.

She recently raised £150,000 for a new business venture through an equity crowdfunding site within hours of listing the business. 

The news of the launch comes as bank lending to small businesses continues to fall.

According to estimates from charity Nesta, crowdfunding could provide around £15bn of finance per year in the UK over the next three years.

Nicola Horlick, CEO of Money&Co, said: “Crowdfunding is growing very quickly and this provides a great opportunity to offer both businesses and investors something they aren’t getting right now: accessible finance and good interest rates.

“As we head out of these challenging economic conditions, Money&Co will be well-placed to support business growth and reward individuals looking for a better return on their money.”

The online platform will enable investors to finance a loan, which will be repaid with interest.

Investors will be able to select the kind of business they want to invest in, based on factors such as geographic location or industry. 

The Financial Conduct Authority recently unveiled plans to regulate the peer-to-peer industry amid concerns that as the industry grows further, investors are failing to understand the true risks of using these platforms.