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Disney unveils details for Netflix streaming rival

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Disney has revealed plans for a new streaming service, with a monthly subscription fee that is half the price of Netflix.

It has been a long time in the making but Disney has finally revealed details for its new streaming service called Disney+. It is due to launch on 12 November in North America and will be rolled out across other markets over the next few years.

Viewers will be able to stream content produced by Disney, alongside other entertainment brands such as Pixar, Marvel, Star Wars, National Geographic, Hulu, Hotstar and ESPN. It will be possible to stream content on mobile, tablet and smart TVs.

Disney+ will be priced at $6.99 (£5.34) per month – a pricing point that has surprised a number of analysts who expected it to be closer to $10 per month. It will cost $69.99 for those who wish to sign up on an annual basis.

In contrast, Netflix’s standard monthly subscription is $13 per month.

The launch of the service has been a while in the making because Disney had to cancel contracts with other platforms. For example, the Financial Times pointed to estimates that Disney could lose $150m in licensing money per year by withdrawing its content from Netflix.

Commenting on the launch of the streaming service, Disney chief executive Bob Iger said: “Disney+ marks a bold step forward in an exciting new era for our company—one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark.”