Brompton launches bike subscription scheme
Brompton Bike Hire, part of the Brompton brand, will begin rolling out what it calls its ‘Netflix-style service’ later this summer.
Cyclists committing to Brompton Subscription for a year will pay £30 a month for a foldable bike, while those on the ‘flexi’ 30 days plan will pay £42 a month.
The scheme will operate across the UK, sitting alongside London-only schemes such as Buzzbike.
Brompton Subscription offers:
- A refurbished Brompton fold-up bike
- No deposit
- Potential upgrades
- Insurance to cover theft and damage (12-month option only)
- A loan bike if your bike needs repairing
- Discounts on Brompton merchandise
- Subscription holidays for pregnancy, health issues or as a result of a change in employment status
The launch comes as government data shows cycling levels rose by up to 300% during lockdown. It plans to invest £2bn in cycling and walking infrastructure over the next five years.
Brompton says the service has already proved popular with businesses who want to help their staff get back to work safely post-lockdown.
According to Brompton its prices undercut Cycle to Work schemes which cost an average of £56 a month for a premium bike.
Julian Scrivens, Brompton Bike Hire MD, said: “There is a significant shift towards cycling now more than ever, but not everyone wants to or can afford to buy a bike outright.
“Our pay-as-you-ride schemes are already enormously popular, but we wanted to give the public another option which allows them to keep a bike for longer periods.
“This new subscription service will revolutionise the way people own a bike, giving them a premium product without the upfront price tag. It’s an option to make everyone’s life easier, whether you’re a commuter, student, family or just want to cycle on the weekends but don’t want to commit or have the space to own a bike forever.”
Brompton Bike Hire already lets users hire bikes on a daily basis from its 50 plus pay-as-you-ride hubs nationwide.
Bike subscriptions will be available on a limited basis for an initial launch period, with new memberships released each month. Priority access for the service is open now at BromptonSubscription.com.