TalkTalk takes on Netflix with new pay-as-you-go TV service
The pay-as you go service is available to everyone, not just TalkTalk customers, and allows users to buy or rent 7,000 movies and TV shows, all available on multiple devices.
Viewers will be able to register up to five devices to their account, and watch one film or programme on their TalkTalk TV while streaming or downloading another on a different device.
Latest movies will be available for £3.45.
Aleks Habdank of TalkTalk TV, said: “The launch of TalkTalk TV Store is an exciting step forward in our mission to offer the best film and TV content at Britain’s lowest price. It’s all about choice and flexibility – you can opt for anything from Star Wars to Game of Thrones, only pay for what you watch, and switch easily between devices.”
However, experts suggest TalkTalk will struggle to compete against TV on-demand heavyweights.
Dan Howdle, of broadband, TV and mobile advice site Cable.co.uk, said: “It’s difficult to see where the TalkTalk TV Store fits exactly in such a crowded market – it appears to be struggling to find a unique selling point.
“Netflix specialises in original high-quality programming while offering a decent range of generally older movies and TV shows. Conversely, Amazon Prime Instant Video does the opposite, specialising in newer movies to rent, buy or stream as part of the service, while dabbling in its own original content.
“Parting those waves is Sky’s Now TV, which offers the most up-to-date subscription-inclusive movies and TV of the three, but does not offer one-off rentals or movies ‘only just out’.
“When Tesco ran this service as Blinkbox, it struggled because it couldn’t find a comfy spot between these heavyweight contenders. I’m not seeing anything here beyond the average rental coming in marginally cheaper. That won’t be enough.”