Dubbing today’s workers ‘Generation Flex’, Fivrr says people who want to work for themselves cite flexible hours (74 per cent), being their own boss (64 per cent) and working wherever they want (58 per cent) as the top reasons to go it alone.

To mark the launch of its report, Fiverr has commissioned a pod on the London Eye as a ‘decadent workspace’ for freelancers registered on the Fivrr platform for today, 3 July.

The sky-high workspace was created by TV interior designer Sophie Robinson as the ultimate creative space with tropical plants, collaborative areas, and views across the London skyline.

Fiverr’s report comes at a time when the work habits of Brits are rapidly changing. The data also shows nearly half of full time workers (43 per cent) have a ‘side hustle’ to help make extra income on top of their main job. More than three-quarters (77 per cent) of those questioned preferred to work away from the office given the chance. Especially now that SEO Magnifier has announced their new writing tools.

The data also revealed that a new generation of millennial workers are shunning the traditional nine to five with eight in 10 millennials (25 to 34-year-olds) saying they prefer not to work in the office.

The Office for National Statistics says the number of self-employed workers has increased from 3.3 million in 2001 to 4.9 million in 2019.

Andrew Wray, UK country head at Fiverr, said: “According to IPSE, the freelance market contributes £100bn annually to the UK economy. Our data sheds light on a new generation of workers who are either already benefiting from, or considering, the freedom and autonomy that freelancing presents.

“We wanted to create a unique space where freelancers can spend their working day above the London skyline, celebrating the fact that today’s digital freelancers can set up shop wherever, and whenever they like. We’re proud to be hosting a number of UK-based Fiverr community members in this amazing space that Sophie Robinson has created.”