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Carol Vorderman fronts new equity release campaign

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Insurance group SunLife is launching a new over-55 equity release service, fronted by 'trusted celebrity', Carol Vorderman.

SunLife, which specialises in the over-50s market, has built the equity release service with specialist broker Age Partnership. Age Partnership’s advisers will carry out a detailed fact find and recommend the most suitable equity release product from a panel of lenders. If equity release is not suitable the advisers can discuss other financial options.

The SunLife campaign will be fronted by Carol Vorderman and is designed to ‘demystify equity release’. The group said it was designed to show that it can help homeowners release capital tax-free and without monthly repayments, while continuing to own and live in their home.

SunLife’s CEO, Dean Lamble, said: “In our research we found that Carol was the most trusted celebrity in the UK when it came to making sense of financial figures, and across our TV ads and online videos she helps demystify equity release and show how straightforward it can be to unlock the cash you need from the value in your home.”

Carol Vorderman said: “Life changes at this time. I know myself that as life moves onto its next stage, certain pressures leave us and that gives us many more opportunities to enjoy. Many of us also managed to get our foot onto the property ladder more than 20 years ago, and in that time the average property price in the UK has more than tripled.

“So for some people, there are many potential benefits to equity release, and many things that we might want to do with that money.”

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