Save, make, understand money


Government-backed money advice services to rebrand as MoneyHelper

Emma Lunn
Written By:
Emma Lunn

The MoneyHelper name will replace legacy brands Money Advice Service, The Pensions Advisory Service and Pension Wise from June.

All three services are run The Money and Pensions Service (MaPS), an arm’s-length body sponsored by the Department for Work and Pensions, established at the beginning of 2019.

Since MaPS was formed, it has operated its consumer services under the three legacy brands of the Money Advice Service, The Pensions Advisory Service and Pension Wise.

MoneyHelper will bring these brands and services together in one place. MaPS says MoneyHelper will be offer ‘holistic’ money advice and be a single destination providing money and pensions guidance over the phone, online and face to face.

However, Pension Wise, which provides guidance for people aged 50 and over about their pension options, will continue as a named service under the MoneyHelper umbrella.

Following a thorough review of all of the information, tools and content on the legacy services websites, the majority will move to a new home on the MoneyHelper website, making it easier for people to find the information they need.

Caroline Siarkiewicz, MaPS chief executive, said: “The arrival of MoneyHelper is an exciting next phase in our journey to improve the lives of people across the UK. MoneyHelper will be a single destination that allows people to more easily find and access free money and pensions support.

“Often money matters are complex; and we know that many people looking for help with money or pensions worries do not know where to start. MoneyHelper will be uniquely placed to empower people to inform themselves of their choices and improve their financial wellbeing across their lifetimes. It will also better link people with other free support services if that’s what is right for them.

“The new single brand will allow MaPS greater efficiencies so our efforts can be better focussed on delivering for people across the UK. It will also make it easier for our growing network of partners to refer people to our services, information and tools, and help to improve the UK’s financial and overall wellbeing.”

The MoneyHelper brand will begin to be rolled out from early June 2021.