Haggling is something Brits are traditionally uncomfortable with as they think they’re being rude if they ask for a lower than advertised price, according to Douglas Rotberg, founder of comparison site Bookmygarage.com.

He said it can also use a lot of emotional energy, particularly for those who are less confident when it comes to asking for money off, and it can be a game where hagglers need to be taken seriously.

But it is becoming more prevalent particularly if people are making a large purchase, such as a car or a new kitchen, where even a small discount can amount to a lot of money.

Rotberg said: “Don’t be afraid to ask for a discount or a better price – the salesman will probably be expecting this question. If a discount can’t be given, ask if something extra can be provided for free such as car mats etc. Play it cool, don’t let emotion get the better of you, but building a rapport will usually be beneficial.”

The holiday and insurance industry are more likely to give in to a request of a discount, especially as they’re offering very similar services or rely on customer loyalty.

However, clothing stores may be harder to bargain with. Often this is because the sales assistant doesn’t have the authority to bring the price down, while in independent shops it’s often easier to haggle as you will more than likely be speaking with the owner, or a main decision-maker, who may be open to some negotiations, Rotberg said.

Top tips to kickstart and sharpen your haggling skills

Rotberg lists these six tips to help you haggle and bag a bargain: