Save, make, understand money


Iceland launches ‘earliest ever’ £15 Christmas savings scheme

Paloma Kubiak
Written By:
Paloma Kubiak

Customers who load £100 onto the Christmas Bonus Card Savings by the end of the month will get £15 added to the amount, while loyal shoppers may be able to get £20.

In a bid to help families budget ahead of the festive season, Iceland and The Food Warehouse have launched the Christmas Bonus Card Savings “earlier than ever before”.

This is off the back of Google trends data over the past five years which reveals Brits are thinking about saving for Christmas earlier and earlier. And with the cost-of-living crisis, many will be starting sooner this year too.

As part of the bonus scheme, shoppers can load or save money on their card in-store at the checkout, online or via the app.

For those who save £100 or more between now and Wednesday 31 August, they will receive a £15 bonus on Thursday 24 November which can be used in one or more transactions.

It’s available to existing Bonus Card holders, though new customers can also register to get one.

The bonus can be spent in-store at Iceland or The Food Warehouse, as well as online and via the app until Friday 23 December.

It will also work on top of Iceland’s usual bonus deal where customers get an extra £1 for every £20 spent.

As such, for customers saving £100 before 31 August, they can get a £20 bonus.

Iceland claims its Christmas bonus scheme is more generous than other supermarkets, with Asda requiring a £280 saving for a £15 bonus, while Sainsbury’s requires £300 of saving for a £15 bonus.

Richard Walker, managing director at Iceland, said: “We’re aware that shoppers might be in different frames of mind right now – with some starting to think about Christmas while others are just trying to get from one week to the next. Through our Christmas Bonus Card Savings and our consistently low prices, amazing offers and discounts across the board, we want to be there for everyone.

“We hope to help all shoppers feel that bit more in control in the run up to December – and that the bonuses along the way will be a welcome boost, both to our shoppers’ savings pots and their excitement for Christmas.”