Morrisons confirms deal with Ocado to launch online grocer
The partnership had been expected as the two have been in talks since Morrison announced it was moving online in its annual results in March.
Online grocer Ocado will provide the technology, logistics and distribution operations.
The website will have a clear “Morrisons look and feel” but be supported by Ocado’s recently opened Dordon Customer Fulfilment Centre (CFC) in central England.
Customer deliveries will be made by Morrisons vans.
“This agreement is a significant strategic step for Morrisons,” said chief executive on Morrisons, Dalton Philips.
“From a standing start, Morrisons will be competing in the fast growing online channel by the end of this year with a really compelling proposition.”