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Pampered pets get £47m worth of gifts this Christmas

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Written by: Cherry Reynard
09/12/2014

Antlers for cats, knitted jumpers for dogs, and a reindeer bed for a hamster are on the wishlists for the nation’s pampered pets this Christmas.

Pet food retailer VioVet has revealed the top ten most popular and unusual gifts that include Christmas Cat Pyjamas, Christmas Horse Biscuits, and a Frosty the snowman Christmas bandana

The average VioVet customer last year spent an average of £18-£25 on their pets over Christmas; one devoted owner paid more than £1,000 in a single transaction.
Turkey-flavoured dinners are also proving popular with dogs, along with ‘chews’ that give the dog an appearance of having comic lips.

In a survey of 1,000 pet owners, 78 per cent said that they would be buying their pet a present this Christmas, and 11% said they expected their pet to buy them something in return. Across the whole industry, VioVet estimates that the country’s 19 million pet owners spend in excess of £47 million in gifts and novelties.

John Cousins of VioVet said that owners see their pets as part of the family – and as family members, they should be included in the giving and receiving of presents: “People not only buy presents for their pets,” he says, “but they also tell us that their pets ‘buy’ presents for them.

“We know of one case where a customer was bought a rocking horse – by her horse. But it is after all the season of giving,” he added.

Top 10 most unusual Christmas presents for pets include:

– Christmas Cat Pyjamas
• Christmas Horse Bix
• Cat Antlers
• Frosty the snowman Christmas bandana
• Christmas Danglers for Small Animals
• Comic Lip chews
• A Reindeer Hamster Bed
• Christmas Sweater for Dogs
• Cat/Dog Christmas stocking
• Flashing snowman doggie collar

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