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Yorkshire Building Society announces rebrand and branch closures

Written by: Samantha Partington
Chelsea and Barnsley Building Societies will be rebranded to take on the name of parent company, Yorkshire Building Society, alongside planned branch closures and investment in the group’s digital services.

The changes are part of a strategy to modernise the Yorkshire Building Society Group which are aiming to give customers better choice over how they carry out their business.

In 18 locations where the group currently has two branches under any of the Barnsley, Chelsea or Yorkshire brands, it is planning to merge these to serve members from one Yorkshire Building Society branch.

There are four locations in the Barnsley Building Society network where no branch will be maintained. In these areas the group is actively pursuing opportunities to open a Yorkshire Building Society agency with local businesses.

The rebranded network will exceed 250 branches and agencies which will serve its 3.1 million members.

Chris Pilling, chief executive of Yorkshire Building Society, said: “Our merger activity between 2008 and 2010 resulted in the group having multiple branches in single locations and a legacy of different products from each brand, with members restricted to transacting in the branches of just one brand.

“Our significant investment programme has included the transformation of our systems which now provide our members with increased flexibility and greater choice in the branches they can use – something our members have told us they want.”

Chelsea Building Society branded mortgages and savings accounts will continue to be available for new members online and over the telephone.

The planned changes will be phased in with Barnsley branches rebranded as Yorkshire in July and Chelsea branches rebranded by September.

The group has entered consultation with 13 branch staff members and will work with them to minimise any redundancies.

Norwich & Peterborough Building Society branches, staff and members, which are also part of the Yorkshire Building Society Group, are not affected by the plans.

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