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Brits pick medals over the Med

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Brits have chosen to stay in the country this summer ‘to fly the flag in honour of the biggest event in sporting history', according to cashback website Quidco.

Despite several weeks of unseasonably wet weather and travel mayhem forecast across Britain’s railways and roads, Brits have defied predictions of a mass exodus and only increased holiday purchases by 9% throughout July.

Andy Oldham, Managing Director at Quidco, commented: “It’s interesting to see Brits flouting the predicted outpouring abroad this month in favour of the exciting summer of sport arriving on our doorstep.

“What’s more, despite steep costs out-pricing many consumers from the holiday market, Quidco is delighted to see our members getting even better value for money and claiming a third more cashback on their bookings this year.”

According to Quidco, Holidaymakers may be staying at home this summer to avoid the rising cost of pricey breaks abroad.

In a recent survey done by ABTA, the travel association, shows that 59% of the population said that they are looking forward to the Olympic Games, with 7% most looking forward to attending an event,.

40% are looking forward to watching events either at home, with friends or elsewhere, and one in ten most looking forward to the positive effect the Olympics will have on the general atmosphere around the country. 

Victoria Bacon, Head of Communications, ABTA said: “Our research clearly shows that most of us in the UK are really looking forward to the Olympics, whether we’ll be attending events, watching on TV or just soaking up the feel good atmosphere throughout the country.

“A lot of Britons are also taking a holiday whether that’s because they want some peace and quiet, some guaranteed sunshine or a well-earned break. Many people are also taking advantage of the strong pound and lower prices in the Eurozone.

“Numbers are fairly consistent with past years showing that whilst some have chosen to forgo a summer holiday during the games, these have been balanced by those wanting to get away.”

In spite of potential transport worries, seven out of ten Londoners are looking forward to the games, more than anyone else and they are also the

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