As it stands, consumers face a number of different switching processes depending on which provider they are moving from and to, or the type of service being switched.

Ofcom said complex switching processes cause confusion and increase the perception that switching is difficult, which can prevent consumers from moving to a better deal.

Under the new measures, consumers will only need follow a single switching process, in which the new provider leads the transfer process on behalf of the consumer.

Consumers will no longer need to contact their existing provider to receive a code to switch provider.

The regulator has also set out additional measures to help prevent consumers losing their service during the changeover process or being switched without their consent.

Marie-Louise Abretti, broadband expert at uSwitch.com, said: “This announcement is a long overdue victory for consumers and common sense.

“If consumers have confidence in the switching process, they are more likely to make the most of a competitive market and enjoy savings of up to £120 from switching their broadband. Unfortunately too many people are missing out because they feel the process is too complicated.”