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Poor weather hits retail sales in Easter run-up

Poor weather hits retail sales in Easter run-up
Emma Lunn
Written By:
Emma Lunn
Posted:
03/05/2024
Updated:
03/05/2024

Footfall across the retail sector plunged in April, as poor weather and an earlier run-up to Easter took their toll.

The total number of UK retail shoppers fell 7.2% last month, down from a 1.3% decline in March, according to the British Retail Consortium (BRC).

According to BRC-Sensormatic IQ data, high-street footfall decreased by 6.9% in April year-on-year, down from -1.5% in March. Retail parks’ footfall decreased by 6.2% in April, down from -3.5% in March.

However, shopping centre footfall increased by 7.2% in April, a 0.3% change from March.

Helen Dickinson, BRC chief executive, said: “While UK footfall was impacted by poor weather last month, this was artificially exacerbated by the comparison with 2023, when Easter was in April. All locations saw declines on the previous month, and nearly all major cities performed similarly poorly. However, there was good news in Edinburgh, where footfall was positive once again, owing to the investment in local shopping locations in the Scottish capital over the past few years.

“It is now vital that elected councillors, mayors and police and crime commissioners all play their part in designing the right planning, transport and neighbourhood safety policies to create thriving shopping destinations in communities across the country. These actions, locally and nationally, can contribute to boosting footfall and revitalising retail centres.”

‘Lacklustre levels of store visits’

Andy Sumpter, retail consultant for EMEA for Sensormatic Solutions, said: “After an early Easter fuelled improved footfall performance in March, there is little doubt lacklustre levels of store visits in April will have come as a blow for many retailers. Whilst a drop in traffic may have been expected due to Easter falling early and the May bank holiday falling late, this will have been of little consolation.

“An exceptionally wet April also seems to have dampened many shoppers’ appetite for spending, especially in outlet and outdoor-focused retailers. However, with financial pressures starting to ease for some, and indications of growing consumer confidence being reported, we will have to look forward to May to see if that filters through to improved in-store shopping.”

Related: Retail sales stagnant in March