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Aldi partners with Deliveroo to trial home delivery service

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Aldi has launched its first home delivery service in the UK in partnership with Deliveroo.

The supermarket will trial the delivery service from a store in Nottingham, before extending it to a further seven stores across the East Midlands in June.

If the trial is successful, the service could be rolled out to further Aldi stores by the end of 2020, the budget grocer said.

The service promises groceries to customers’ doors in as little as 30 minutes.

Customers can order from over 150 Aldi products through the Deliveroo app. These will be picked and packed by Aldi staff in-store, for delivery via Deliveroo’s network of riders.

Initially, only essential items, such as bread, milk and fresh produce will be available through the service.

The trial follows the launch last month of Aldi’s food parcel delivery service, which aims to help vulnerable people and those self-isolating during the coronavirus pandemic.

The parcels cost £23.99 including delivery and contain 22 products including tinned soup, rice and pasta.

Giles Hurley, chief executive of Aldi UK & Ireland, said: “We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi.

“This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store.”

Deliveroo vice president of new business, Ajay Lakhwani, said: “At Deliveroo, we are doing everything we can to make sure that people get the food they need and want during this unprecedented time. We are pleased to partner with Aldi and deliver even more choice to our customers as they continue to keep safe at home.”

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