You are here: Home - Household Bills - News -

Iceland brings back hugely popular £35 air fryer… but there’s a catch

Written by:
Customers who spend £20 in Iceland and The Food Warehouse stores can get the Tower 4L Air Fryer for just £35, more than £20 cheaper than other retailers.

From Monday 28 November, customers at Iceland Foods or The Food Warehouse will get the chance to buy the four litre Tower Air Fryer for £35 when spending a minimum of £20 in store.

Shoppers will also receive 10% off on their next shop.

When the air fryer originally went on sale in October, Iceland sold out of all 20,000 in under seven days.

Due to the demand, another 20,000 will be available to its customers at the same price – £21 cheaper than the same product at Argos, and £14 cheaper than B&M.

Air fryers are causing a stir

As the cost-of-living crisis continues to bite, air fryers, which are on average cheaper to run than standard electric and gas ovens, have soared in popularity since 2021.

According to the price comparison website Price Runner, the number of people comparing the cost of air fryers rose by an average of 3,000% in the last year.

Households reliant on oven cooking could save up to £426 per year by switching to more energy efficient cooking appliances like air fryers.

In addition, Utilita Energy’s sustainability experts recently revealed that the Tower Air Fryer would pay for itself in just 67 days of using it instead of an oven, based on the cost of energy under the new Energy Price Guarantee.

Iceland also compiled a list of savings that could be made when cooking a range of everyday foods (see table below).

Air fryer savings on everyday foods

Product Oven cost to cook Air Fryer cost to cook Saving
Crispy Chicken Breast Fillet Strips £1.05 (20-25 minutes) 16p (10-12 minutes) 89p
Butter Basted Chicken Breast Joint £3.78 (1 hour 30 minutes) 65p (50 minutes) £3.13
Breaded Cod Fillets £1.05 (25 minutes) 29p (22 minutes) 76p
Luxury Caramelised Onion & Pork Sausages £1.26 (30 minutes) 38p (12-24 minutes) 88p
Source: Iceland foods

‘Market-beating price’

Iceland’s managing director, Richard Walker, said: “Given the market-beating price, we knew the air fryers would be popular when they first became available, but no-one could have predicted they would have sold out so quickly.

“It reveals the tough situation that a lot of our customers are finding themselves in. With the weather getting colder and energy bills continuing to rise, we knew we needed to restock to help those who missed out the first time around.”

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Your right to a refund if travel is affected by train strikes

There have been a wave of train strikes in the past six months, and for anyone travelling today Friday 3 Febru...

Could you save money with a social broadband tariff?

Two-thirds of low-income households are unaware they could be saving on broadband, according to Uswitch.

How to help others and donate to food banks this winter

This winter is expected to be the most challenging yet for the food bank network as soaring costs push more pe...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Five tips for surviving a bear market mauling

The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...

Money Tips of the Week