The packs are normally priced at £1, but can be secured for the low price of 1p each when shoppers buy three packs online.

Shoppers will be required to enter the code THREEVEG at the checkout, and the discount will be applied automatically.

However, if you’re looking to get your veg on the following day, then free next day delivery can only be secured by spending £40 or more.

Packs included in the promotion include 300g closed cup mushrooms, 800g garden peas, 600g carrots and 900g button sprouts.

All fresh vegetables included in the promotion will have ‘best before’ dates which fall after Christmas Day.

Richard Walker, managing director at Iceland, commented: “Christmas is a special time for families across the UK and given the pressure that the cost-of-living crisis is having on households this year, we’re delighted to support our customers by cutting costs on their festive feasts.” 

Iceland launched its Christmas savings scheme earlier than ever this year, back in August.

Battling against food price inflation

Food prices have been one of the big contributors to the sharp increase in general inflation seen this year.

According to the latest data from the Office for National Statistics, food and non-alcoholic beverage prices have increased by 16.5% in the 12 months to November 2022. It has risen for 16 consecutive months, from -0.6% in July 2021.

What’s more, inflation has been found to be faster on budget brands than on premium. 

Certain areas also suffer from worse access to affordable food than others, according to a Which? study.