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Millions of shoppers plan to cut back on Christmas feasts

Almost five million adults who celebrate Christmas plan to forgo the traditional feast this year as the cost of food continues to rise.

Turkey and the trimmings are off the menu for 10% of UK adults, according to market research company Opinium.

Furthermore, 55% of those surveyed said they were worried about the cost of food this festive season.

Food and non-alcoholic beverage prices rose by 16.4% in the year to October according to the Office of National Statistics, outpacing the general measure of inflation which hit a 41-year high of 11.1% in the same month.

Food price rises mean that shoppers will have to spend £60 more in December to buy the same goods as they did last year.

Buying reduced, skipping luxuries and other money-saving tips

To help ease the strain on household budgets shoppers plan to buy as much of their Christmas food as possible from the reduced sections of the supermarket aisles to save money – a tactic employed by one in seven of those surveyed.

Other tactics include skipping the luxuries, buying less food than in previous years and switching the shop to a cheaper supermarket.

Francesca Silve, senior researcher at Opinium, said: “Given the rising cost of living, and with the price of every day necessities soaring, it is unsurprising that people are feeling worried about financing the holiday season this year.

“Making cheaper substitutions, buying from the reduced section and cutting back on luxuries may not feel very festive, but as our research shows it’s what consumers feel they need to do to help take the pressure off given the current economic environment.”

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