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Morrisons to cut price of almost 50 products by an average of over 25%

Nick Cheek
Written By:
Nick Cheek

Supermarket chain Morrisons have announced that it will cut the price of nearly 50 of its products.

The reductions will prove a tonic to shoppers struggling with the high cost of living as food inflation continues to remain high, despite falling this month.

The new wave of reductions from Morrisons will be the sixth for this year.

Overall, 47 products will see a reduction in price by over 25%, with the new prices being held for a minimum of eight weeks.

Items that will see the price cuts include mince, tomatoes and butter.

Other staples such as squash, cereals and picnic classics like pitta breads and scotch eggs will also be available at a lower price.

Price cuts follow other reductions

Only last month Morrisons reduced or held the price of over 1000 products, which will remain at a lower price until mid-July.

There has also been an offer on fuel, as every customer who spends more than £35 in a store or online will be able to get 5p off a litre of petrol.

Also the supermarket recently relaunched its More Card loyalty programme, which enables customers to collect points on fuel and other products.

They can be converted into ‘Morrisons Fivers’ that can be spent in store or online.

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Providing great quality products at affordable prices for our customers is a key priority at Morrisons.”

“Our steady flow of deep and broad price cutting programmes, together with our new More Card loyalty scheme, are helping customers save money on their weekly shop.“

“Today’s price cuts include picnic items to help our customers make the most of the warm weather and we’ve not forgotten the fridge and cupboard essentials either.”

The move follows recent price cuts from rivals Waitrose and Sainsbury’s, as supermarket chains attempt to lure back shoppers hit hardest by the cost-of-living crisis.