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‘Morrisons More’ loyalty scheme relaunches with cheaper prices for members

Written by: Rebecca Goodman
The Morrisons loyalty scheme has relaunched with a loyalty card and app to offer lower prices to those who sign up.

It replaces the My Morrisons scheme, first introduced in May 2021, and allows customers to collect points when they buy certain items at the supermarket.

Once 5,000 points have been collected, customers then receive a ‘Morrisons Fiver’ which is £5 to be used against a future shop.

They will also be able to access exclusive discounts on a range of selected items from the supermarket.

The scheme is similar to Nectar Prices from Sainsbury’s and the Tesco Clubcard which both offer cheaper prices to customers when they scan their loyalty card or app at the till.

Customers can earn points when they spend with the card in a shop, online, or when they buy fuel at a Morrisons petrol station. However, Morrisons Daily franchises or former McColl’s stores don’t accept the cards.

It comes as food prices have soared in the last year and are set to take over from energy as the biggest financial pressure on households in the cost-of-living crisis.

This week’s offers at Morrisons

Under the newly revamped scheme, those with a More Card can exchange their points for £5 vouchers off their shopping.

The card can be used as a physical card, or as an app on a smartphone.

When customers use the More Card, they will earn points on selected products, not on their entire shop. They can also earn five points for every litre of petrol they buy (excluding franchise petrol stations).

The items this week where customers can earn points include, 100 points for a pack of five doughnuts priced at 89p, 500 points for a £5 pizza, 600 points for every £6 spent at a Morrisons cafe, and 100 points for a British BBQ meat pack bought from the butcher’s counter.

When a customer has 5,000 points, they will receive a ‘Morrisons Fiver’, which is £5 to go towards a future shop – either in a supermarket or online.

They will also have access to cheaper items. This week these offers include one litre of spirits for £17, a pot of Pringles for £1.25, and a 350g block of Cathedral City cheese for £3.

Those who sign up to the More Card will also be able to access personalised and one-off ‘surprise’ offers based on their spending. They will also have the chance to get a ‘basket bonus’ which may be money off a shop or a freebie from a Market Street counter.

Morrisons told that the More Card exclusives will change each week whereas the products with points on will change less frequently.

‘A radical overhaul’

Rachel Eyre, chief customer and marketing officer at Morrisons, said: “Customers have been telling us how much they have missed the Morrisons Fivers and so we’ve brought them back as part of a radical overhaul of the Morrisons loyalty scheme.

“Alongside the launch of the new loyalty programme, we are also excited to announce our new brand campaign, ‘More Reasons To Shop at Morrisons’.

“Customers tell us there are so many distinctive and motivating reasons to choose Morrisons, such as helpful tips from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not being used for a long time, “More Reasons” still really resonates.”


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