The latest price drop – the biggest round of cuts Aldi has announced so far this year – represents about a quarter of its produce range, with more than 50 items falling in price by an average of 7%. These include berries, grapes, tomatoes, apples and ready-to-eat salads.
Which? recently named Aldi the cheapest supermarket of the month for January, with a basket of 72 items costing 32% more at the most expensive supermarket compared with Aldi.
Julie Ashfield, managing director of buying at Aldi, said: “This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible.
“At Aldi, we are committed to making healthy and varied diets affordable for all – with many customers often coming to us for our low prices but staying for the award-winning quality.”
Which products are falling in price?
Here are some of the items Aldi has re-priced.
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| Product | Old price | New price |
| Nature’s Pick Brown Onions Three Pack | £0.95 | £0.89 |
| Nature’s Pick Loose Bramley Apples Each | £0.59 | £0.49 |
| Nature’s Pick Red Apples 2kg | £2.99 | £2.69 |
| Nature’s Pick Royal Gala Apples Four Pack | £1.39 | £1.29 |
| Specially Selected Strawberries 227g | £2.69 | £2.49 |
| Nature’s Pick Cherries 200g | £2.29 | £1.99 |
| Specially Selected Blueberries 250g | £2.79 | £2.49 |
| Nature’s Pick Sweet & Crispy Salad 190g | £1.15 | £0.99 |
| Nature’s Pick Galia Melon Each | £1.89 | £1.79 |
| Nature’s Pick Chestnut Mushrooms 250g | £0.95 | £0.89 |
| Nature’s Pick Baby Chestnut Mushrooms 200g | £1.29 | £1.19 |
| Specially Selected Piccolato Tomatoes 400g | £2.59 | £2.49 |
| Nature’s Pick British Apples Six Pack | £1.49 | £1.29 |
| Nature’s Pick Strawberries 227g | £1.99 | £1.89 |
