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Aldi cuts price of some festive veg to 15p

Aldi cuts price of some festive veg to 15p
Matt Browning
Written By:
Matt Browning
Posted:
07/12/2023
Updated:
07/12/2023

Aldi is bringing back its much-lauded festive ‘super six’ deal, where popular vegetables at this time of year will be on the shelves from just 15p.

For that price, shoppers can grab a 2kg bag of white potatoes while there are five more Christmas classics on offer for a further five pence.

The seasonal vegetables available for 19p will be a kilo of carrots, a single cabbage (red and white), 500g of parsnips, 500g of Brussels sprouts, and a swede.

As a comparison, the same bag of potatoes currently costs 99p – meaning an 85% reduction will come into effect when the deal kicks off on 18 December. Shoppers will have until Christmas Eve to bag a bargain – or until the stock runs out.

Aldi also assured customers the discounts will not impact the income of the farmers as “the supermarket carefully plans any promotions and works with British growers on a seasonally or annual fixed cost price. That means, regardless of promotional activity in store, growers receive the same fair price as usual.”

The budget store, which retook its spot as the UK’s cheapest supermarket this week, made the move after it found over a third of Brits are worried about the cost of Christmas this year.

Employees set for Real Living Wage pay increase

It comes at a particularly giving time for the company, as Aldi also announced it will become the nation’s first supermarket to pay employees a minimum of £12 an hour. This will come into effect in February next year and staff who work within the M25 will receive a higher minimum pay of £13.55.

Store assistants will get a further minimum of £12.95 while that figure goes up to £13.85 if you’re employed within the M25. The retailer has claimed the hike in pay will make it the first supermarket to align itself with the Real Living Wage set by the Living Wage Foundation – which campaigns for employers to pay staff enough to cover basic everyday costs.

Giles Hurley, Aldi UK and Ireland chief executive officer said: “Just as we promise to provide the best value to our customers, we are also committed to being the highest-paying supermarket in the sector.

“We are incredibly proud of every single member of Team Aldi and this is a way of thanking them for all their hard work over the past year. We believe our colleagues are the best in the sector and they play a huge part in making Aldi what it is today.”