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Aldi locks festive favourites to 'last Christmas' prices

Aldi locks festive favourites to 'last Christmas' prices
Paloma Kubiak
Written By:
Paloma Kubiak
Posted:
31/10/2023
Updated:
01/11/2023

The German retailer, Aldi, has launched a ‘Christmas Price Lock’ and key festive dishes will cost the same this year as they did last year.

The budget supermarket said a range of whole turkey crowns, pigs in blankets, Christmas puddings, and vegetables are included in the price lock so customers won’t pay a penny more than in 2022.

The price lock will be available nationwide and Aldi said it could see a family of four enjoying their Christmas meal for less than £15.

It will see a fresh whole turkey priced at £3.75 per kilo – cheaper than last year – with a free range whole turkey costing £7.99 a kilo. These products are available from 19 December.

The Holly Lane Christmas pudding (400g) will cost £1.85, while Butcher’s Select 100% British 12 bacon wrapped sausages will be priced at £1.99 when they go on sale on 24 November.

Meanwhile, a 2kg bag of white potatoes will cost 15p, while carrots, parsnips, Brussel sprouts, red or white cabbage and swede will be priced at 19p – available from 18 December.

Aldi said the price lock is available in stores nationwide and could see a family of four enjoying their Christmas meal for less than £15.

The move comes as two in five Brits said they were planning to cut the amount spent on their Christmas meal due to rising food costs.

Others are looking to spread the cost by stocking up on items in sales, with 26% of Brits starting to buy food for Christmas Day in November. Chocolate, wine and Christmas pudding top the list of items already stashed away by Brits in the run up to Christmas.

For some, they’re planning to invite fewer people to the Christmas meal.

‘Cost is a major factor’

Richard Thornton, communications director at Aldi UK, said: “At Aldi we believe that everyone should get to enjoy an amazing Christmas, which is why we’re introducing the Aldi Christmas Price Lock.

“Our research shows cost is a major factor when it comes to choosing food options and by locking the prices of key staples at the level they were in 2022, it will help our customers up and down the country enjoy the Christmas dinner they deserve with the ones they love.”

Aldi has been named cheapest supermarket 16 times in a row by consumer champion Which?.