Morrisons have come to the aid of households coping with an expensive festive period, by freezing the prices of over 1,000 products.
The supermarket giant has vowed to make the freezes last eight weeks – from the 27 December – on an array of groceries, staple dinnertime ingredients and household items.
Over 200 products have also been slashed in price by an average of a fifth, including fresh produce and ‘cupboard essentials’.
Shoppers can enjoy hefty reductions on items including own-brand washing-up liquid (450ml), falling from 75p to 49p and a kilo bag of brown basmati rice – down from £2.99 to £1.85.
The deal which runs until 21 February also includes chopped tomatoes (400g) which will cost 49p and a five-pack of bananas priced at 78p – drops from 60p and 99p respectively.
Meanwhile, 350 beauty products including Nivea moisturising cream, Radox bath salts and Lynx Africa shower gel will remain the same throughout the promotion period.
Morrisons introduced the halt on price hikes after Christmas for the second year running, as part of a fresh £15m investment into reducing the cost of its most popular products.
The price freeze comes after Brits spent a record £13.7bn on Christmas food shopping, with an average household spending £477 during December.
Morrisons price lock to help ‘difficult month for many’
Rachel Eyre, chief customer and marketing officer at Morrisons, said: “We know that January can be a difficult month for many after enjoying the festive season, so we wanted to do all we can to keep prices low without any compromise on quality.
“Whether it’s helping our customers with ingredients for nutritious meals or making it easier for them to stock up on toiletries, we are starting the new year as we finished the last one – with a real focus on meaningful price cuts across all areas of our stores.”
