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Ring doorbell hikes subscription costs

Ring doorbell hikes subscription costs
Emma Lunn
Written By:
Emma Lunn

Subscription charges for the smart doorbell owned by Amazon will increase on 11 March 2024.

Currently, users pay £3.49 per month or £34.99 per year for a Ring Protect Basic subscription – but this will go up to £4.99 per month or £49.99 per year from next month, a 43% rise.

For new and existing Ring Protect Basic subscribers, the new price will apply on the first renewal date on or after 11 March 2024.

Ring video doorbells cost from £49.99 to £169.99 and have a built-in camera that allows users to see a live video feed of what’s happening at their front door at any given moment via their smartphone.

Households can use the doorbell without paying a monthly subscription, but a Ring subscription allows customers to store footage on the cloud, download clips and get discounted products.

If you cancel a Ring Protect subscription, you will no longer be able to save, review and share video recordings from your Ring devices to your Ring account; all of your recorded videos will also be permanently deleted from the Ring cloud.

Ring’s more expensive ‘Plus’ subscription prices will remain at £8 per month or £80 per year. This service covers more than one device at a single location, plus additional extras, such as extended device warranties.

How to avoid Ring price hikes

MoneySavingExpert.com founder Martin Lewis has advised Ring customers that they can avoid next month’s price hike by cancelling their current subscription and getting a pro-rata refund of any unused days left.

Users can then take out a new subscription on the same device before 11 March at the current price. This will give them another year’s use at the cheaper prices.

Anyone thinking of getting a Ring subscription for the first time should also try to lock in an annual subscription before 11 March if they can afford to do so.

Customers simply cancelling their subscription will still be able to watch live footage, get motion-activated notifications and talk to people through the doorbell/camera.