Seven in ten Brits saved up to £500 by going abroad between October and March instead of the summer months, a cashback site reveals.
Almost a third (28%) pocketed more than that amount by dodging inflated flight and hotel prices which shoot up during the summer.
Holidaymakers looking to go away in the winter preferred the month of October (37%), while around a fifth opted for December and February when going on their travels.
The most popular reasons for taking a break outside of the peak season was down to booking affordable flights and cheaper accommodation – with 47% and 35% citing those factors. This might be something more jetsetters have to consider, as air fares are set to rise this year.
Destination-wise, Dubai and the Canary Islands are the most popular hotspots among the 52% who chase warmer climes as the cold sets in at home.
As well as savvy timing, the rise in food inflation and housing costs has influenced the nation’s holidaymakers too. Of the 1,996 UK adults surveyed by TopCashback this month, 85% felt the cost-of-living crisis impacted their holiday habits.
‘Great deals’ to be had in Europe during off-season
The knock-on effect for many meant they either aren’t going away as often or are reigning in the spending when it comes to booking.
Adam Bullock, director at TopCashback said: “In the current financial climate, travelling out of peak season is a great way to be savvy with your spending.
“Opting for a good value winter sun holiday naturally makes prices cheaper but there are also plenty of great deals to be had in Europe or further afield via further discounts or cashback, whether that’s on flights, accommodation or car hire – it’s well worth researching!”
He added: “It’s so important that people take advantage of the great deals on offer and seek out the best time to travel before booking.”
