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Sainsbury’s Bank to offer pet insurance

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Online dating has rapidly become an established path to true love, according to research by the Online Dating Association.

Supplementary research by Sainsbury’s Bank released today indicates that many seeking love, fun or laughter online want to know that potential partners will be as fond of dogs or cats as they are.

The study found that 30 per cent of lonely hearts indicated that potential partners must be amenable to pets, with women more likely to specify this (36 per cent) than men (25 per cent).

The study also showed that 46 per cent of those who had dated online in the past two years (or were planning to in the next 12 months) mentioned (or would mention) pets in their online profiles.

The popularity of pets may have influenced Sainsbury’s Bank to offer pet insurance, as a means of pet-lovers protecting their beloved animals against unexpected and often costly vet bills.

Sainsbury’s Pet Insurance offers three policy levels and additional cover options for people to tailor the policy that’s right for them, and is currently offering 12 months for the price of 9 to new Pet Insurance Customers buying online.

“Pets can be an integral part of people’s lives, so if you’re going to introduce someone new into your life, you’d like that person to be happy to share their affections with your four-legged friends too,” Scott Gorman of Sainsbury’s Bank said. “It’s great to see that people want to make that clear from the start.”

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