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Sainsbury’s takes on Aldi and now price matches 400 products

Nick Cheek
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Nick Cheek

Sainsbury’s is aiming to ease the cost-of-living crisis for shoppers by matching its rival Aldi’s prices on over 400 items.

The supermarket has added over 40 products including soups, bread and apple pies to its ‘Aldi ‘price match’ campaign, which launched in 2021. This now brings the total number of products to 400.

Following the drop in food inflation, the retailer has moved to lower prices on popular household items such as cheese, fish fingers and toilet roll ahead of the summer ending and children going back to school.

The supermarket has also introduced lower prices for Nectar card holders on frozen foods for the first time. Following this addition, loyalty scheme members will now be able to enjoy discounts on 5,000 more food products.

Sainsbury’s move comes in the same month that a recent study by consumer champion Which? named Aldi as the UK’s cheapest supermarket.

Food inflation drop leading to lower prices

Simon Roberts, chief executive of Sainsbury’s, said: “We’re continuing to do all we can to battle inflation and as costs fall, so do our prices. We’re passing savings on as fast as we can, wherever we can, so that customers get the very best prices when they shop with us.

“With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you will always be getting great value at Sainsbury’s.”

He added: “From offering great value through its Stamford Street range and passing cost price savings on to customers, to Nectar Prices promotions, Aldi Price Match value and Pocket Friendly Prices for our convenience shoppers, Sainsbury’s value offering will help make delicious meals for busy families, great lunch boxes for the return to school and weekend treats affordable to more customers.”

Earlier this month Your Money rounded up the best deals, discounts and price cuts across the major high street food stores.