Household Bills
Social media complainers pocket £140m in refunds and gifts
A new study reveals UK firms have shelled out nearly £140m in refunds and goodwill gifts to social media complainers in the last 12 months.
It found 33% of UK adults have used social media channels to complain about products and services and 27% subsequently received refunds and money off while 15% received a goodwill gift.
However, 42% of UK consumers have also used social media to praise companies, proving that people are just as likely to share their positive experiences as they are their bad ones.
Matt Sanders, head of money at GoCompare, which carried out the research, said: “Many people dislike confrontation and find complaining in person or over the phone quite difficult, even when their consumer rights are being ignored. Whether you’re an expert complainer, or you find it hard to speak out about receiving a poor product or service, using social media is an increasingly common and, for many consumers, successful way of getting your issue resolved.”
He added: “Many larger businesses now have dedicated teams to respond to and deal with negative comments on their social media channels quickly and efficiently, not only to try to get those customers back onside and stop them making further fuss, but to show their other ‘followers’ that if things do go wrong they will deal with it quickly and fairly.”
There are 0 Comment(s)
Everything you wanted to know about ISAs…but were afraid to ask
The new tax year is less than a fortnight away and for ISA savers or investors, it’s hugely important. If yo...
Your right to a refund if travel is affected by train strikes
There have been a wave of train strikes in the past six months, and for anyone travelling today Friday 3 Febru...
Could you save money with a social broadband tariff?
Two-thirds of low-income households are unaware they could be saving on broadband, according to Uswitch.
What will happen if rates change
How your finances will be impacted by a rise in interest rates.
Regular Savings Calculator
Small regular contributions can build up nicely over time.
Online Savings Calculator
Work out how your online savings can build over time.
DIY investors: 10 common mistakes to avoid
For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.
Mortgage down-valuations: Tips to avoid pulling out of a house sale
Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?
Five tips for surviving a bear market mauling
The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...
Money Tips of the Week
© AE3 Media Ltd, Floor 7, Lincoln House, 296 - 300 High Holborn, London WC1V 7JH, Company.