The new products will be delivered to stores over the next fortnight, and swaps are aimed to be completed by the end of August.

Many of the new items on offer will come from its own brand range, which typically are more than 40% cheaper than the existing products.

The supermarket giant has made the move in response to its own market research, as it discovered that price-conscious customers are turning to own brands to get greater value for money from the weekly shop.

The brands that are to be introduced at the Express stores include Tesco penne pasta at 85p and Tesco smooth peanut butter at £1.65. They are both half the cost of other brands of the same items.

Home brand garden peas will also be on offer, which, at £1.65, is almost 40% more economical than the brand they are replacing.

Parents should be aware that the prices of some packs of branded nappies in Express stores are being slashed by as much as 40%.

Customers who have the Tesco Clubcard will be able to take advantage of card’s price discounts at all the Express stores.

Tesco looks to help customers

Tesco convenience managing director Sarah Lawler said: “We know customers are watching every penny at the moment, so we hope these helpful product swaps will bring down food bills for even more families.”

“Our Express stores offer unbeatable value on everything from essentials to fresh produce, making healthy food more accessible for the 2,000 communities that we serve across the UK.”

“And while our convenience stores don’t have the shelf space to carry the full range of our larger shops, by swapping these products, we’ve been able to make way for even more of our great-value own brand ranges.”

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