You are here: Home - Household Bills - News -

TripAdvisor fights back over fake review claims

Written by: Emma Lunn
The travel website’s own report about fake reviews blames Google and Facebook for enabling fraudulent write-ups.

TripAdvisor’s Review Transparency Report claims the platform stopped more than 1 million fake reviews from being published on the site in 2018. It says 2.1 per cent all review submissions last year were identified as fake – but most never made it onto the platform.

The report analysed a full year’s worth of data on reviews submitted by the global travel community.

Becky Foley, senior director of trust and safety at TripAdvisor, said: “Ensuring that TripAdvisor is a trusted platform for our users and listed businesses is a top priority. We’ve continued to make advancements to our industry-leading fraud detection efforts in recent years, but it’s a daily battle and we are far from complacent.

According to the report, 66 million reviews were submitted to TripAdvisor in 2018. It claims each one was analysed using advanced fraud detection technology, and 2.7 million were subject to additional human assessment by content moderators.

Less than one in 20 (4.7%) of all review submissions were rejected or removed for various reasons such as guideline violations or review fraud.

TripAdvisor claims less than 1 per cent of reviews were flagged by users or businesses for potentially violating TripAdvisor guidelines and says the site’s content moderation team reviewed most of these community reports within six hours of them being submitted.

The report also described TripAdvisor’s efforts to catch paid reviewers. Paid reviewers are individuals or companies that try to sell “user” reviews to businesses listed on the site.

Foley added: “While we are winning the fight against fake reviews on TripAdvisor, we can only protect our corner of the Internet. As long as other review platforms aren’t taking aggressive action, then fraudsters will continue to exploit and extort small businesses for cash. It is time other platforms like Google and Facebook stepped up to the plate to join us in tackling this problem head on.”

A report by Which? earlier this month found that TripAdvisor was failing to stop hotel rankings being boosted by fake reviews. TripAdvisor took down hundreds of reviews following the Which? Travel investigation.

Adam French, consumer rights expert at Which?, said: “We recently uncovered widespread evidence of suspicious reviews on TripAdvisor and we believe the website should be doing more to tackle fake reviews and ensure users are not being misled – but it is far from the worst offender.

“Many of the world’s biggest websites are failing to take sufficient action against a flood of fake reviews – potentially exposing consumers to poor quality or unsafe products and even fraud. With billions of pounds of UK consumer spending now influenced by online reviews, it is vital that the competition regulator takes strong action against firms failing to stamp out fake reviews.”

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

ISAs: your back-to-basics guide for 2018/19

Here’s everything you need to know to make the most of your unused ISA allowance ahead of the 5 April deadli...

A guide to Sharia savings accounts

A number of Sharia savings products have upped their game in recent months, beating more familiar competitors ...

Five ways to get on the property ladder without the Bank of Mum and Dad

A report suggests the Bank of Mum and Dad is running low on funds. Fortunately, there are other options for st...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week

  • RT @Defaqto: Will your home insurance leave you out in the cold? 🤔 Only a fifth of home contents insurance policies, and a quarter of home…
  • Will your home insurance leave you out in the cold? 🤔 Only a fifth of home contents insurance policies, and a quar…
  • 10 reasons to get your #TaxReturn done now - and they could all mean more money for you! 💷 Questions about your ta…

Read previous post:
Big six energy companies shamed over variable tariffs

The UK’s biggest energy suppliers have been accused of making more than £1.5bn a year by keeping customers on expensive...