Typhoo Tea Limited fell into administration last week, leaving the future of Typhoo, which was established in 1903, in serious doubt.
But Supreme said it will “save it from sudden disappearance”. The acquisition also includes QT, Lift, Herbalists, Heath & Heather, London Fruit & Herb Company, Glengettie, Melrose’s, Ridgeways, Red Mountain Coffee and Fresh Brew.
Supreme, a Manchester-based manufacturer and supplier of fast-moving consumer goods, said it plans to turn Typhoo’s fortunes around “by leveraging its efficient supply network to keep products flowing into stores, thereby reducing some of the costs [that] were dragging Typhoo down, and giving it a new lease of life.”
Sandy Chadha, Supreme’s CEO, said: “I grew up with Typhoo. Drinking it and watching the ‘you only get an OO with Typhoo’ ads with Su Pollard from Hi-di-Hi. That was my era. Typhoo is such an iconic brand, and with Supreme’s distribution network and resources, we have the scope to grow and develop it.
“The acquisition of Typhoo Tea Ltd marks a significant step in our broader diversification strategy and brings one of the most iconic UK consumer brands into the Supreme family. I believe Typhoo will thrive under our ownership, further benefitting from Supreme’s significant market reach and successful track record in creating brand loyalty, making us an ideal fit for this business.
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“We are very excited about these latest additions to our portfolio, which mean we can serve our existing customers even better and get acquainted with many new ones.”
Supreme PLC manufactures and supplies a variety of everyday items to supermarkets, specialist retailers and directly to consumers. These include Duracell and Energizer batteries, SCI-MX (sports nutrition), Sealions (nutritional supplements), Perfectly Clear drinks, and Black & Decker lighting.
Supreme also supplies several brands of vapes, including its own-manufactured 88Vape.
Supreme PLC is listed on the London Stock Exchange as SUP. Analyst predictions for the year ending March 2025 is at least £40m EBITDA (earnings before interest, taxes, depreciation, and amortisation) from £240m revenue.
